In conjunction with this year’s 30th annual Feria del Barrio, the creative team of AMerican MEdia Output will introduce a re-branding campaign for the N. 5th Street commercial district, El Centro de Oro, leading with the slogan Yo Soy Oro (I Am Gold). The Yo Soy Oro campaign will appear in advertisements on big belly trash receptacles, online, and in the HACE Business and Visitor’s Center through October 18.
During the Feria Del Barrio, the artists with their brand ambassadors will use participation marketing to engage the public, handing out branded swag and taking photos with the commercial corridor as their backdrop. They will implicate attendees into a dialogue between the realities of the area and the promises of El Centro de Oro. The overall effect of the project will alter the purpose and tools of advertising and marketing to paint a portrait of the Latino community as they look to the future. The campaign will exist in select performances, and will have ongoing print and web components as well as an exhibition in HACE’s Business & Visitors Center at 2708 N. 5th. Street, on view through September 21.
Learn more about the campaign and AMerican MEdia Output here.